How to Win with Real Estate's Wealthiest Generation – Baby Boomers (7-16-25)
In this high-value session, you'll discover the precise, actionable framework successful agents use to capture the $68 trillion wealth transfer—the largest opportunity in real estate history.
You’ll leave with:
*The three Boomer personas driving luxury sales
*Marketing channels that actually reach cash buyers (hint:
it’s not Instagram)
*Inheritance specialist positioning that eliminates
competition
*Legal insights from guest speaker Paula Clarkson, JD,
LL.M (Estate Planning Attorney)
42% of buyers. 53% of sellers. 50%+ pay cash.
The Boomer opportunity is massive. The competition is minimal. Elevate your targeting. Elevate your listings. Elevate your commissions.
Presented by
Matt Peck, Marketing Manager
Alexa Samiy, Marketing & Community Strategy Advisor
Special Guest, Paula Clarkson, Estate Planning Attorney & Founding Partner MRC, Law Corporation