First Team already provides agents with Follow Up Boss and RealScout at no cost. Most agents barely scratch the surface of either tool. This session connects the dots between traditional geographic farming tactics and the technology sitting unused in their accounts, then layers in digital remarketing to create a system that compounds over time.

By the end of this session, agents will:

• Understand why farming fails without a database strategy behind it

• Know how to use Follow Up Boss as a true farming command center (not just a contact list)

• Use RealScout to deliver ongoing value to their farm without lifting a finger

• Build a simple neighborhood remarketing campaign that turns offline touches into online engagement

• Walk out with a 90-day action plan they can start this week

Link to Farming in 2026 - Your Takeaway Toolkit
https://jumpshare.com/share/rquxzEkVqoUZNFxDZcBj